APPARENTLY INVISIBLE. CHEMISTRY IN CERAMIC
The new APP by Zschimmer & Schwarz Ceramco: teaching and training through problems and solutions.

Two years after the launch of its communication project focused on teaching, training, and sharing of skills, Zschimmer & Schwarz Ceramco brings together the several actions put in place over time by gathering them today in a single virtual space, thus offering its interlocutors an easy-to-use and always available tool.

For the leading chemical company and specialist in the formulation of solutions for the ceramic industry, September 2022 coincides with the first release of the APP – APPARENTLY INVISIBLE. THE CHEMISTRY OF CERAMICS.
The two key words around which the different sections of the new device revolve – available immediately in Italian and by the end of the year in the corresponding English version – are as usual chemistry and ceramic production.

With a simple language that is accessible even to non-experts, the APP addresses issues related to chemistry applied to ceramic tiles’ production, mostly from the perspective of manufacturers and therefore with the intention to explore the issues of greatest interest for those who daily work along the production lines. A method that is largely configured according to the logical “problem-causes-solutions”. A journey in stages with a focus on products, applications, and processes. 

But not exclusively.
Through its different sections and its heterogeneous educational approaches, the tool tries to shed light on the mechanisms that lie behind the scenes of one of the most fascinating industrial production processes, while offering glossaries, nuggets of information, quizzes, and calculation tools through which to expand their knowledge or have confirmation of what you already know.

Process problems or technical and aesthetic critical issues can in many cases be solved, or at least contained, thanks to the intervention of chemistry or by means of actions that involve and imply a deep knowledge of what happens along the production lines.

For this reason, the APP – downloadable for free on Apple Store or Google Play Store (starting from September 26^th) – contains sections that, with different levels of depth, range from front lessons to quiz. 

The first release currently includes six different sections that can be summarized as follows.

1. Podcast
2. Chemistry pills
3. Did you know that?
4. Tools
5. Quiz
6. Products

PODCAST
The most representative topics about chemistry applied to ceramic production, from a ceramic producer perspective.
For each episode a topic or, even better, a problem.  
Origins, causes and indications to avoid or to best manage it.
Every other Mondays a new episode of about ten minutes. 
The podcast is also available on the main audio platforms: Spotify, Apple Podcast, Google podcast, Spreaker,

CHEMISTRY PILLS
A glossary. A list of useful if not necessary words. 
A vocabulary to build over time. 
A valuable list of keywords about the world of chemistry and ceramic production. 
An attempt to return, in a few simple sentences, complex and multifaceted concepts. 
A challenge.
Every Friday a new word. Every Friday a new term to collect.

DID YOU KNOW THAT?
The lectures. The visual version of the podcasts. 
Complete with explanatory images and pdf summaries freely downloadable over the net. A way to visualize with simple and intuitive graphics what is sometimes difficult even to imagine. A concentrate of information to look at, print and, if desired, keep at hand.

TOOLS
Heterogeneous and multiform section that offers simple and precious ready-to-use tools. Useful tools with which you can make calculations, measurements, tabulation… or the even just help you to understand the small but important mechanisms behind the daily actions that usually occur during production.

QUIZ
Learn by playing.
Closed-ended questions to test your knowledge while having fun. The playful side of learning. Chemistry and ceramics, of course, the main characters.
Every Wednesday a new quiz. 
Together with the new question, the solution of the previous quiz. A notification for each new exit.

PRODUCTS
A not detailed but exhaustive overview of the main product families offered by the company. A detailed focus on the different ranges and individual products that best represent and characterize them.
A universal product does not exist. Only tailor-made solutions.
Therefore, the section is constantly evolving.