The exhibition offered during the 41^st edition of Cersaie’s fair tries to provide a general picture of the INTEGRATED SYSTEM OF INFORMATION that we have developed, creating connections between products, videos, podcasts, and a huge amount of other useful advice.
The more we share, the better.

MANIFESTO

When you walk on a ceramic floor you cannot imagine how much work, skill and knowledge there is behind its production, beauty, safety and durability. You may not even imagine the fundamental role that chemistry plays in this concentration of expertise. This is the aim of our project: to go in depth.

IN SHORT

Zschimmer & Schwarz Ceramco is mindful of the complexity of chemistry regarding ceramic production. This is the reason why over the last three years, we have developed an educational- professional project that creates a direct communication channel between those who, by profession or by vocation, want to deepen their knowledge on the backstage and the science behind the ceramic industry. 

The program fosters an open and horizontal dialogue between the industry’s global players on themes of common interest, with the firm belief that sharing of skills is the best way to build common values, contributing to the growth and evolution of the sector. We accomplish this without ever losing sight of the concreteness and efficiency of PRODUCTS and SERVICE, cornerstones of each production enterprise. 

The project, in its various forms – videos, podcast, lessons, chemistry pills, quiz, installations, APP, etc. – starts from a very easy and somehow ironic statement. Zschimmer & Schwarz brand products are largely in the form of transparent and gelatinous liquids and they are marked by a special common feature: they burn and evaporate inside the kilns without leaving a visible trace. However, despite their apparent invisibility, they play a very important role, ensuring a proper process development as well as the production of technically and aesthetically high – performing products.