
Cersaie 2023: Z&S booth and communication project awarded by ADI Design
The booth we presented at Cersaie 40th edition has been awarded, together with the communication project, with honorable mention by ADI Design Award, the Association for Industrial Design (booth section). This is a selection by Permanent Design Observatory that rewards Italian products of ceramics and bathroom furnishing as well as the booths of Bologna fair.
The two prize categories aim to enhance Italian products as well as exhibition booths that promote product, project culture and brand value. The products/booths selected by the two different juries will become part of a pre-selection for 2023 ADI Design Index, the yearbook that collects the best Italian design of each product category, selected by the permanent observatory of Design ADI in view of the next edition of the Compasso d’oro ADI, the most famous recognition of Italian design.
Here’s the reasons of the committee that awarded us with the honorable mention:
“A production sector that is hard to tell, is able to be explicit and tangible through visual communication. Digital devices interact with other media and become strategic within the exhibition system. Visitors interact by being able to draw on a large amount of technical information in an almost playful dynamic.
It’s admirable the desire to exploit design as a communication tool for a disposable product that burns inside the kilns leaving no trace at the end of the ceramic production process.”

